Democratizing Content – New role for prepress and light show in Norway
Posted in Markzware Conversion Tools, Markzware News on December 10th, 2009 by David Dilling – 3 CommentsHere was a popular discussion over on the “Prepress, Print & Color Management Professionals” group on Linkedin.com where Sean Runchman of Tunicca posed an interesting post and something I think many on our side of the printing fence have been thinking of for while, titled, “Premedia – the new Prepress?”
“We are seeing more and more encouragement for printers to diversify from a product offering based solely on print to more service oriented solutions. This requires printers to embrace the digital age even further and look at providing additional services demanded by the marketers within large brands.”
See full post and details here:
Then, to show the Markzware side, especially with the content conversion, content extraction and file recovery we offer, the MASSIVE business opportunity for printers out there is summed up in my last post on this hoping thread:
“Ink on paper is a term used often by printers. This expands to, “Content displayed as ink on paper.”
The printers controlled, in essence, the content up until the Internet. That today (ironically enough, for Gutenberg invented movable type to free content!) has more apparent freedom. Yet is that really so?












