Here was a great piece from MarketWatch.com, which I think many of us in print and publishing would agree on; but fantastic to see such balanced articles out in the main stream business media these days:

Are magazines dying? The Atlantic looks ahead

Commentary: Editor James Bennet refuses to be trapped by the past

By Jon Friedman, MarketWatch – Jun 12, 2009, 12:01 a.m. EST

WASHINGTON (MarketWatch) — To James Bennet, editor of The Atlantic, it must seem like he’s surrounded by a sense of the past everywhere he looks.

Bennet edits a magazine so steeped in history that it was founded in 1857, and five years later it published Julia Ward Howe’s “Battle Hymn of the Republic.” If that wasn’t enough of a reminder of a legacy, The Atlantic has its headquarters in the infamous Watergate complex — a stone’s throw from the origin of the nation’s most notorious political scandal, as well as its greatest journalistic triumph.

Shrugging off the burden of history, Bennet gave me his explanation for the mission of his well-regarded magazine and Web site: “We’re not running a museum here,” he said.  Read more... (537 words, 1 image, estimated 2:09 mins reading time)

In response to this detailed post, which was well presented, by Rufus Deuchler, worldwide evangelist for Adobe Creative Solutions:

As the preflight inventors, U.S. Patented holders and with more than 14 years of experience, Markzware is in a unique position with vast resources and experience within the print, publishing and graphic markets.

It is our opinion that Adobe InDesign’s CS4 “Live Preflighting” feature, was a necessary inclusion within the InDesign application, mostly for an ‘insurance’ purpose. That is, whenever documents are created within Adobe InDesign CS and have a problem upon output, then Adobe can point to this feature – In other words; could it be this is more for Adobe Indesign’s printing insurance than that of the designers?

Years ago, Markzware developed an in-flight tool, FlightCheck Studio (originally HawkEye) which received rave reviews. However, in our experience we found designers that use InDesign, seldom use preflight. The reason being, performing ‘mechanical checks’ is not in a graphic designer’s or creative’s DNA. They design and create the best work they can to market and sell products, then as quick as the designer is finished with one project – they are off to the next! Designers and creatives, on average do not have time to preflight. (Or it is this type of attitude, “As a professional designer, I don’t make mistakes.”)  Read more... (673 words, estimated 2:42 mins reading time)