“Electronic books may transform publishing industry” read the title on MarketWatch.com and the tag-line was, “Executives discuss impact of e-books at Frankfurt Books Fair.”

By Polya Lesova, MarketWatch

FRANKFURT (MarketWatch) — Electronic books may transform not only the publishing industry, but the very definition of what constitutes a book. E-books — whether read on an iPhone, a Kindle or a laptop — are a hot topic at this week’s Frankfurt Book Fair.

“Books are just devices. Wikipedia is the new Britannica,” said Ronald Schild, managing director of Germany-based MVB Marketing- und Verlagsservice des Buchhandels GmbH.

“Digital content is superior in many ways,” Schild said Thursday at a panel discussion on electronic books at the fair. “Reading today is solitary process, but there are many other ways of reading. [In the future,] it may become more of a conversation.”

While electronic books still account for only a small part of global publishing, their popularity is growing. Amazon.com Inc. (AMZN ) , which sells the electronic-book reader Kindle, is facing growing competition from other e-reader producers. In addition, many users are reading electronic content on their laptops, PCs and multi-functional mobile devices such as Apple Inc.’s (AAPL 189.91, -1.39, -0.72%) iPhone.  Read more... (692 words, estimated 2:46 mins reading time)

In this “making of” the AMERICAN PRINTER TV crew film an interview with Patrick Marchese, Co-founder and CEO of Markzware and a subsequent demonstration of some new, exciting desktop search technology, for indexing and extracting your desktop publishing formats, such as Adobe InDesign and QuarkXPress, from this well know preflight (FlightCheck) and conversion (Quark to InDesign) software developer… more below, but first the video:

Patrick tells us what PageZephyr, the name of this new technology is and briefly what it does. Doug Rosen shows how it works and I stuck in the middle there a small SnapzPro captured demo of some of the key functions of PageZepher. In a nut-shell, it is:

Index, Search, View, Extract and Distribute

QuarkXPress and Adobe InDesign Content -

Partial Transcript:

Gonna do a video demonstration for American PrinterTV on the new PageZephyr…. the filming of, the making of… Basically start with your name… are you ready Doug, getting nervous? No more nervous than normal!

OK, whenever your ready (says the camera man to Patrick)…

Hi my name is Pat Marchese with Markzware and I’m here to introduce a brand new product by the name of PageZephyr (PageZepher). What PageZephyr is, is a reader for Quark, InDesign and soon Publisher PageMaker and other document types.  Read more... (638 words, estimated 2:33 mins reading time)

Pat Berger of Mercer Color corporation, winner of the recent AMERICAN PRINTER’s first annual Environmental Excellence Awards, stops at PRINT 09 in Chicago to share with us how he uses preflight software application, FlightCheck, Q2ID (QuarkXPress to Adobe InDesign conversion plugin) and what he thought of the new PageZephyr (PageZepher) technology, to index, make searchable and extractable, Quark, InDesign and other proprietary file content at the Markzware booth-Pat Berger of Mercer Color on Markzware at PRINT 09:

Preflighting with FlightCheck Professional v6.5