Markzware launched, at PRINT 09 in September, a new content search engine technology called PageZephyr. This beta Macintosh application will index desktop publishing file formats such as Adobe InDesign, QuarkXPress and soon other document types, like PDF, Microsoft Publisher and even “the rage” of it’s day, PageMaker. Here we see some of the excitement generated from the show-floor and one simple exclusive press release, which Mary Gay (Public Relations) pushed up court… and re-tweets via Twitter! Watch Patrick Marchese, co-founder and CEO of Markzware, demonstrate PageZephyr…

It is amazing how fast information can travel in this day and age; which is one of the said purposes of PageZepyr; to bridge the printed world with the Internet or online world.

TRANSCRIPT:

All right, so “Content Search Engine“, so Mary Gay, tell us…. Hey everybody, were here at Print 09 in Chicago. It has been a pretty interesting show here, because we have announced a new product that, which is completely different from our “normal joe” that we’ve been showing here at the shows with preflighting. Were going into a whole new direction, which is ‘exciting’! Because were looking into the future with, well, here it is- Content Search Engine.  Read more... (925 words, estimated 3:42 mins reading time)

Adobe InDesign files and preflighting; an AdobeTV video by Rufus Deuchler:

“In this sixth episode of CSInsider|Design, I show the new Live Preflight feature in Adobe InDesign CS4. The term Preflight originates from the pre-flight checklists used by pilots prior to take off. In a publishing workflow, preflight is the process of checking a document for integrity and completeness, before it can move on in the workflow.” Source: http://graphicstart.com/item.php?f&itemid=1071437

He references a Wikipedia article which mentions this about preflight (postflight):

Pre-flighting is a term used in the printing industry to describe the process of confirming that the digital files required for the printing process are all present, valid, correctly formatted, and of the desired type. The term originates from the pre-flight checklists used by pilots. The term was first used in a presentation at the Color Connections conference in 1990 by consultant Chuck Weger.
Source: http://en.wikipedia.org/wiki/Pre-flight

Speaking of Chuck, watch what he has to say about this moment when he coined the term preflighting, to relate it to the quality control process in prepress and publishing at a show called Color Connections (late 80’s/early 90’s). Filmed in 2008 at the GraphExpo show :

 Read more... (194 words, estimated 47 secs reading time)