Content on E-Books; hot topic at this week’s Frankfurt Book Fair
Posted in Content Search, Conversion News, Desktop Search, Markzware Conversion Tools, Markzware News, PageZephyr, Print and Publishing News, Pub2ID (Publisher to Adobe InDesign), Q2ID (QuarkXPress to Adobe InDesign), search extract on October 27th, 2009 by David Dilling – Be the first to comment“Electronic books may transform publishing industry” read the title on MarketWatch.com and the tag-line was, “Executives discuss impact of e-books at Frankfurt Books Fair.”
By Polya Lesova, MarketWatch
FRANKFURT (MarketWatch) — Electronic books may transform not only the publishing industry, but the very definition of what constitutes a book. E-books — whether read on an iPhone, a Kindle or a laptop — are a hot topic at this week’s Frankfurt Book Fair.
“Books are just devices. Wikipedia is the new Britannica,” said Ronald Schild, managing director of Germany-based MVB Marketing- und Verlagsservice des Buchhandels GmbH.
“Digital content is superior in many ways,” Schild said Thursday at a panel discussion on electronic books at the fair. “Reading today is solitary process, but there are many other ways of reading. [In the future,] it may become more of a conversation.”
While electronic books still account for only a small part of global publishing, their popularity is growing. Amazon.com Inc. (AMZN ) , which sells the electronic-book reader Kindle, is facing growing competition from other e-reader producers. In addition, many users are reading electronic content on their laptops, PCs and multi-functional mobile devices such as Apple Inc.’s (AAPL 189.91, -1.39, -0.72%) iPhone.










