While reading “WoodWing enters the Web-to-Print Market with the announcement of Brand Station” it hit me that the graphic media world is doing everything it can to try and not preflight their documents. Now of course, I understand the use of such a product like Brand Station, after all, Markzware has dipped its toes in this marketplace in the past with FlightCheck Online and FlightCheck Workflow and certain solutions based on these, could make the document management much easier and more efficient. Here we can read more about this interesting Internet based solution from WoodWing, long know for their InDesign editorial system:

The Web-to-Print process involves a brand owner, designers and brand users. Designers create templates according to the corporate identity. The brand owner approves the templates and provides them via the Web to a controlled group of brand users (e.g. the subsidiaries). These users can access the templates through their Web browser and generate high-quality, print-ready files without needing an in-depth knowledge of print production. Brand users cannot change the design; they can only customize the templates with their own information. A brand owner can request an optional approval step for every document. Finally, Brand Station delivers the print-ready files to the brand user in various file formats, including JPG, PDF or EPS; more formats can be added easily.
Source: http://www.quickprinting.com/  Read more... (262 words, estimated 1:03 mins reading time)