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Markzware
Here was a popular discussion over on the “Prepress, Print & Color Management Professionals” group on Linkedin.com where Sean Runchman of Tunicca posed an interesting post and something I think many on our side of the printing fence have been thinking of for while, titled, “Premedia – the new Prepress?”
“We are seeing more and more encouragement for printers to diversify from a product offering based solely on print to more service oriented solutions. This requires printers to embrace the digital age even further and look at providing additional services demanded by the marketers within large brands.”
See full post and details here:
Then, to show the Markzware side, especially with the content conversion, content extraction and file recovery we offer, the MASSIVE business opportunity for printers out there is summed up in my last post on this hoping thread:
“Ink on paper is a term used often by printers. This expands to, “Content displayed as ink on paper.”
The printers controlled, in essence, the content up until the Internet. That today (ironically enough, for Gutenberg invented movable type to free content!) has more apparent freedom. Yet is that really so?
“Content is free. Formats are not” is the article’s title from cnet. Now, this strays away from purely printing, although content in the digital printing world and certainly the publishing sector faces a similar fate:
“Content may be free, but the format in which we buy it certainly is not. As Apple, Google, Red Hat, and others increasingly demonstrate, consumers and enterprises are happy to pay for “free” when packaged in convenient formats that add value to digital goods.
….
All of these (re)purchases strike me that the media world may have problems, but they are mostly of discovering convenient formats in which to deliver content. Formats that suggest, and sometimes demand, payment.”
….
Good content is a necessary precondition to getting paid, but it’s not going to be reason we pay anymore. That reason for payment is the format in which the content is delivered.
Perhaps it’s always been that way, but the physicality of the delivery mechanisms confused us: we were buying the paper but thought we were buying the news.”
Source: http://news.cnet.com/8301-13505_3-10369471-16.html
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