“Electronic books may transform publishing industry” read the title on MarketWatch.com and the tag-line was, “Executives discuss impact of e-books at Frankfurt Books Fair.”

By Polya Lesova, MarketWatch

FRANKFURT (MarketWatch) — Electronic books may transform not only the publishing industry, but the very definition of what constitutes a book. E-books — whether read on an iPhone, a Kindle or a laptop — are a hot topic at this week’s Frankfurt Book Fair.

“Books are just devices. Wikipedia is the new Britannica,” said Ronald Schild, managing director of Germany-based MVB Marketing- und Verlagsservice des Buchhandels GmbH.

“Digital content is superior in many ways,” Schild said Thursday at a panel discussion on electronic books at the fair. “Reading today is solitary process, but there are many other ways of reading. [In the future,] it may become more of a conversation.”

While electronic books still account for only a small part of global publishing, their popularity is growing. Amazon.com Inc. (AMZN ) , which sells the electronic-book reader Kindle, is facing growing competition from other e-reader producers. In addition, many users are reading electronic content on their laptops, PCs and multi-functional mobile devices such as Apple Inc.’s (AAPL 189.91, -1.39, -0.72%) iPhone.  Read more... (692 words, estimated 2:46 mins reading time)