Contact:
Mary Gay Marchese
949-756-5100, ext. 250
pr@markzware.com

FOR IMMEDIATE RELEASE

Markzware Announces A New Updater v2.10 For PUB2ID
Easily Convert Microsoft Publisher Documents To Adobe InDesign Conversion Software, *FREE Download Now Available

SANTA ANA, California – July 16, 2009 –  Markzware (www.markzware.com), the leading software developer and inventor of preflight has released an upgrade to its popular conversion solution PUB2ID v2.10, today. PUB2ID (Microsoft Publisher to Adobe InDesign) is an Adobe plug-in for InDesign. It provides a quick, easy and affordable method for users to convert Microsoft Publisher content into new Adobe InDesign documents that preserve content, as well as the styles and formatting.

The Adobe InDesign user simply clicks on “File” in the toolbar, then “Open,” and selects the appropriate Microsoft Publisher file for conversion.  This simple two-step process initiates the conversion and opens the document in Adobe InDesign, saving graphic artists, printing and publishing professionals countless hours that would otherwise be spent recreating the document from the ground up.

This PUB2ID update provides the following enhancements:
• Grouped items in Publisher remain grouped in InDesign
• Text wrap around an image works more consistently
• Image scaling issues are resolved preserving the original scaling in InDesign
•.Pantone names are preserved as are custom RGB and CMYK values and tint values  Read more... (381 words, estimated 1:31 mins reading time)

It is nearly impossible to make a truly standard, yet open (i.e., allowing many and any customers in) design-to-print workflow; but their are standard tools, tips and tactics to make things flow properly. Here was a great post on the PrintPlanet forum asking for preflight, prepress and general workflow help. It reads:

Basic Workflow Standardization
“I am a print shop manager in an in-plant. One of my biggest problems is fonts. Most of the documents I get are from Word or uneducated Publisher users. Some other problems are users creating a two-color jobs in CMYK and black text not being pure black. Currently we handle everything we get on an individual basis, but it is getting completely out of hand. I need to start putting in place some systems to handle some of these problems

Is there a easy way to convert documents to pdf with the correct specifications before I get them? For example is there a pdf print driver that I can put on my web site or push out to everyone on my network that it will create a pdf to my specifications so I do not have to worry about fonts or poor resolution? If so how much does something like that cost?  Read more... (373 words, estimated 1:30 mins reading time)

Based in Cornelius, NC, The Moore Creative Company opened its doors in August of 1997 as a graphic design shop owned by Ran Moore and his wife, Jennifer. When the company was born, it was 100-percent devoted to graphic design for print intentions — an eclectic mix of jobs, from brochures and letterhead, to billboards and vehicle graphics. The company primarily targeted the local commercial and residential real-estate industries.

As the years unfurled behind it, the company evolved and grew beyond the geographical boundaries of North Carolina and its initially narrow Clientele focus. Today, The Moore Creative Company employs a staff of three designers, four developers, and a search engine marketer. Its clients represent a diverse roster of companies that vary in size, as well as industry. And what was once a print-centric workflow now is unevenly split, with 20 percent representing print output, and the 80-percent balance devoted to electronic and online media.

“We transitioned to more Web-site design and interactive Flash [and] animation work online, and later, to more e-mail marketing design,” Ryan Moore recalls “We probably hit the 50-50 split between print and online around 2001 or so, and now we do more jobs that start with electronic items, and that we’re suggesting print items to support or complement them — versus the other way around.”  Read more... (678 words, estimated 2:43 mins reading time)