From the show floor of PRINT 09, we post you this interesting film-

Xerox DirectMail on the “Prepress for Digital Printing” Book and retro FlightCheck; a video:

http://www.youtube.com/watch?v=wkj70fyy-CI

Transcript:
How many of you remember this one? Why fight it, preflight it! With FlightCheck. Now this is an old one, going a little bit retro here. I don’t know from when this was exactly, probably about 1999 and maybe even earlier, like 97, or 1996 But anyway that brings us to the next subject of today which is a little letter I got a nice direct mail piece, nice to see that. Not only was it a direct mail piece it was personalized and it came from no other than Xerox.

BREAKING- since this video was made, FlightCheck 6.5 with QuarkXPress 8 and CS4 or Adobe InDesign, Illustrator, Acrobat and thus PDF support is now shipping! Save one hundred when purchasing here!

This is a classic (Was all over Twitter last week and in times past), and oh so true, “8 or more ways to drive a graphic designer mad.” Basically, many preflight issues that the newly released FlightCheck Pro v6.5 could help solve… You have to love their first example;
“When you have to send a graphic designer a document, make sure it’s made with a program from Microsoft Office. PC version if possible. If you have to send pictures, you’ll have more success in driving them mad if, instead of just sending a jpeg or a raw camera file, you embed the pictures inside a Microsoft Office document like Word or Powerpoint. Don’t forget to lower the resolution to 72 dpi so that they’ll have to contact you again for a higher quality version. When you send them the ‘higher’ version, make sure the size is at least 50% smaller. And if you’re using email to send the pictures, forget the attachment once in a while.”

Source: http://ghislainroy.com/blog/2007/03/06/8-ways-to-drive-a-graphic-designer-mad  Read more... (241 words, 1 image, estimated 58 secs reading time)