Put time, money & quality back into your in-house publications
Sometimes you have to scream to get people’s attention. This is especially true of preparing documents for print and direct mail. The most reliable format for reaching potential audiences is still the printed word, and the ability to create eye-catching and immediate response fliers and newsletters has been greatly enhanced by digital technologies. It also involves checking the integrity of the digital file before final print or manufacture — a practice otherwise known as ‘preflighting,’ which can be implemented with Markzware’s FlightCheck Professional.
Designing the mailer
Organizations rely on direct mail to deliver their message to potential and current constituents. This thought is critical in the design process. Bright colors, large type and flashy graphics all catch the eye. The goal is get recipients to stop and read the piece before they toss it into the recycling bin.
Red, Orange, and green all tend to stop the eye and direct recipients to the message on the mailer. paper stock also plays a role; textures and unusual sizes help distinguish your mailer from the next. However, organizations that rely on in-house printing need to make sure their laser printers can handle the stock and using the paper does not increase the cost of mailing.
When designing your next mailer or newsletter, remember that a picture is worth a thousand words. Use images that help tell your “story.” Even if they completely give it away, do not be afraid of these images; just run them large with captions or descriptions. For people with limited time to read your piece, the few seconds between recognition and trash are critical, so this can make or break your attempt.
November 10th, 2008
Mayan…
Belize is such a wonderful place. I have been diving and taking adventures there for many years. I can strongly recommend Placencia….
July 7th, 2009
[...] taken on more urgency and gained a lethally sharp edge. No sector of the industry is immune. From direct mail to magazines and newspapers, print runs are tumbling. A new book today may have an initial print [...]