Here was a popular discussion over on the “Prepress, Print & Color Management Professionals” group on Linkedin.com where Sean Runchman of Tunicca posed an interesting post and something I think many on our side of the printing fence have been thinking of for while, titled, “Premedia – the new Prepress?”

“We are seeing more and more encouragement for printers to diversify from a product offering based solely on print to more service oriented solutions. This requires printers to embrace the digital age even further and look at providing additional services demanded by the marketers within large brands.”
See full post and details here:

Then, to show the Markzware side, especially with the content conversion, content extraction and file recovery we offer, the MASSIVE business opportunity for printers out there is summed up in my last post on this hoping thread:

“Ink on paper is a term used often by printers. This expands to, “Content displayed as ink on paper.”

The printers controlled, in essence, the content up until the Internet. That today (ironically enough, for Gutenberg invented movable type to free content!) has more apparent freedom. Yet is that really so?

We feel that many customers of printers are needing serious help to ‘Democratize Content.’ (Which is why we developed PageZephyr.) To make it truly free from the binds of locked file types so that it can have a life in print, on the Internet via a blog, Tweet or similar and of course exportable for the various hand-held devices out there.

Then there comes the management and knowledge needed to distribute to all of these diverse channels. Printers wanting a piece of this, for lack of better words, “Content Management v2.0″ can literally write the play-book (and price tag) for offering these services.

Maybe that is the problem. . .”
Source: http://www.linkedin.com/

You will have to be a member of this free group to see all of the other extremely interesting replies and if you are on Linkedin, this group is a great one to join. Of course, if your busy there, also come on by and join the Markzware User Group on Linkedin… (For users and other industry professionals.)

Have a nice day. And wow, what a light show over Norway!

Tags: content conversion, content extraction, content management, file recovery, Linkedin, Markzware User Group, premedia, prepress, printer

This entry was posted on Thursday, December 10th, 2009 at 8:23 am and is filed under Markzware Conversion Tools, Markzware News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.