Markzware Blog



BusinessCard v2.0 – does this replace the printed business card?

I read an interesting article on MarketWatch.com some time back (Digital business cards move networking off paper) proposing that traditional business cards may be under threat from some new kids on the block – digital business cards and their associated networking services. Check out mine from BusinessCard2.com:

Yes, my BusinessCard2 card would look nice on my email attachment and handy for social networking, Tweets and the likes. But… yes, the but word; how about at a trade show? What about in the elevator? Or at my boys football (yes, soccer) matches?

markzware_printed_business_card

There is work being done where these can be zapped from one cell phone to the next. But till all cell phones can communicate equally, the printer need not worry about printed business cards with fancy color graphics, maybe even made with Publisher software (!), going anywhere, anytime, soon.

This said, Stephen Beals gave us some stark warnings in this recent post, titled, “Don’t be too Certain About Print’s Future“…

The fact that China’s print industry grew 7+% last year, in the midst if a major global recession is proof that print is likelynot going to disappear. (And did you know that China has more than 100,000 printers? (Source: Spindrift, volume 7, number 7 – 13 November 2009 issue) Yet for those in print-media, it is time, if you have not already, to dive more into the media side and find ways to use your customers content in various ways, other than just ink on paper. Internet, iPhone/cell phones, ePaper, e-Books, ePub format, etc.

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3 Comments

  1. » Printed, full-color business cards with logo going nowhere fast… said:

    [...] the past we looked at BusinessCards2.0 (digital business cards) and some seem to question how long the printed business card will stay around. Well, here is one [...]

  2. David Dilling said:

    Found this great article via Twitter from BitRebels.com:

    “Well, now there is an online site Card.ly, that enables you to create your online card that can integrate all social networking sites where you are a member, Facebook, Twitter, LinkedIn. plus all your contact details and its really simple all you need to do is sign up and it will allow you to already start linking your url.”
    See: http://www.bitrebels.com/geek/create-your-online-business-card/

  3. » Card.ly – electronic business card or social network sub-set? Enter printing… said:

    [...] as they call it, which is where you choose a design. (Interesting choice for words, not an electronic business card, as we have reported on before as well.) Now look at that printing company down below the preview. [...]

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